Image Sizing Chart for our 6 Favorite Social Media Platforms in 2018

Sizing for popular social media platforms in 2018

Social Media is one of the most powerful tools that entrepreneurs have when it comes to reaching new audiences with their online business. It is important to have high-quality and eye-catching photos that accurately represent your company and what you offer. Knowing which platforms are right for you will vary based upon your industry and marketing preferences. Below are a few of the ones that we’ve found to be the most valuable as a whole and can help you put your site to WORK with a nice bump in traffic.

Facebook

Cover Photo: 820 x 310 px

  • Large photo that appears at the top of your Facebook page
  • Avoid placing important content in the bottom left quadrant as your cover photo may cover it up
  • .JPG files may be compressed, try to keep under 100kb
  • Use .PNG to help avoid quality loss on images that contain logos
  • Smaller sized images will be stretched

Profile Image: 180 x 180 px

  • Appears on timeline and represents you or your brand when posting on other pages
  • Can be larger than 180px, but should maintain a 1:1 ratio for best results
  • Thumbnail size will be 32 x 32px

Twitter

Header Photo: 1500 x 500px

  • Displays at the top of your page and gradually shrinks as users scroll
  • Avoid placing text or important content in the top 60px and the bottom 60px as it may be covered by menus or trimmed
  • Avoid placing important content in the bottom left quadrant as it may be covered by the Profile Photo at various resolutions/screen sizes
  • Maximum file size 10MB

Profile Photo: 400 x 400px

  • Shown at top left of your feed and as an icon when posting on other feeds/replying to tweets.
  • Should contain your logo or a photo that represents your brand.
  • Displayed in a circle, so keep important content toward the center
  • Displays at 200 x 200px
  • Maximum file size 100KB

Instagram

Profile Image: 110 x 110px

  • Displays in a circle, so keep important content or logos toward the center
  • Maintain 1:1 aspect ratio

Photos & Videos: 612 x 612px minimum

  • Thumbnails in ‘grid’ view display as 161 x 161px
  • This is an image-driven platform, so photos and videos should be crisp, clear and interesting
  • Larger sizes accommodated up to 1080 x 1080px

 

LinkedIn (Company Page)

Background Image: Min 1192 x 220 px, Max 1536 x 768 px

  • Appears at the top of your company page and sits behind your logo and company info summary
  • Avoid adding text or important content to the bottom 1/2 of the image as it may be covered or obscured
  • Maximum file size 4MB

Logo Image: 400 x 400px

  • Can be larger but should maintain 1:1 aspect ratio
  • Minimum size 300 x 300px and will be stretched to fit
  • Maximum 4MB file size

Hero Image: 974 x 330px

  • Largest image on the page that is fully displayed
  • Should be a professional photo or graphic that positively reflects your company
  • Maximum file size 2MB

Business Banner Image: 646 x 220px

  • New feature image that appears on your homepage
  • Maximum file size 2MB

YouTube

Channel Cover Photo: 2560 x 1440px

  • Make sure the image quality is high as it is the first impression users will have regarding the quality of your content
  • Users stream in many ways, test your image on a variety of platforms and devices such as mobile, tablet, and gaming consoles

Channel Profile: 800 x 800px

  • Shown as your primary channel branding and as an icon when posting comments
  • Displayed as 98 x 98px
  • Always maintain 1:1 aspect ratio

Pinterest

Profile Image: 165 x 165px

  • Shown as a square and should represent your logo or brand.
  • Icon appears as 32 x 32px across the rest of Pinterest
  • Maximum file size 10MB

Board Display: 222 x 150px

  • Shown as a thumbnail to represent boards you’ve created
  • This is an image-driven platform, so image quality should be high
  • Should represent the content of the board and be enticing to visitors
  • Additional board thumbnails shown at 50 x 50px

Pin Sizes: 236px width

  • These are pins that you add to your homepage or to your board
  • Width is 236px on both homepage and boards
  • Height is scaled proportionally based on the image
  • Many users report higher clicks on images that are ‘tall’ rather than square or short

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